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Round brilliant
The working range for most retail counters. Sieve calibrated sizes through to pointers, assorted to a consistent make so repeat orders match the last one.
Surat, Gujarat · Trade supply only
Diamond stock that moves off your counter.
A Surat manufacturer supplying loose natural diamonds and finished light weight jewellery to retail jewellers across India and abroad. Chosen for what sells, supplied under your own brand.
100 percent natural
IGI and GIA certified
Insured dispatch pan India
GST compliant invoicing
The real problem
A jeweller does not lose money on a bad stone. He loses it on a tray that does not move.
Certification settled the authenticity question years ago. Every stone carries an independent report, every invoice is itemised, and a supplier who treats that as a selling point is telling you how low the bar is.
The money goes somewhere else. It sits in designs that looked good in a catalogue and never left the tray. It goes in the six weeks it takes to restock the one line that actually sells. It walks out of the door when the price band is wrong for the customer standing in front of you.
Our job is not to reassure you that the diamonds are real. It is to send you stock that sells, and to send it again quickly when it does.
Loose diamonds
Four ranges, one quality standard.
Assorted to your specification, not to whatever happens to be in the safe.
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Fancy shapes
Princess, oval, pear, marquise, emerald, cushion, baguette and tapers. Loose, as matched pairs, or as calibrated sets for one design.
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Star melee and pointers
The stones that decide whether a piece looks alive on the tray. Tight sieve control, consistent colour, no filler at the bottom of the lot.
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Certified solitaires
IGI and GIA certified single stones for engagement and bridal centres, sourced against your exact brief with the certificate travelling with the stone.
Finished jewellery
Light weight pieces, at the price your customer can actually say yes to.
Gold has priced the everyday customer out of the heavy piece she used to buy. She has not stopped wanting diamond jewellery, she has stopped being able to justify that ticket.
Our light weight range answers that without dropping her down to imitation. Real natural diamonds, real gold, in pendants, tops, rings, bracelets and mangalsutra she decides on during the same visit.
- Supplied unbranded, or under your own brand
- From a running range, or made to your CAD file or sample
- Gold, diamonds and making shown as three separate numbers
- Less capital locked per piece, so more designs on the same investment
Made to your design
Send the CAD file. We cut the layout to it.
Every seat filled with a stone that was made for that seat, rather than a design bent around whatever the parcel happened to contain. This applies whether you are buying the layout loose or having us finish the piece.
The saving is not in the diamond rate. It is in setting time, in gold that is not wasted closing a bad gap, and in pieces that do not come back for rework.
- Halo, pave, channel, cluster and rail layouts
- Matched pairs for earrings and side stones
- Millimetre calibration with the tolerance agreed in writing
- Repeat runs matched back to the original layout on file
What we actually solve
Six problems that cost a jeweller real money.
Named plainly, with what we do about each one. If a supplier cannot say this much, they are selling you stones and calling it a partnership.
Dead stock
Capital locked in designs that photographed well and never left the tray. The most expensive mistake in retail jewellery, and the quietest.
We start you on a small assortment rather than a collection, and tell you what is actually reordering across other counters before you commit.
No design refresh
The same trays for two years. Regulars stop looking properly because they have already seen everything you have.
New designs enter the running range through the year, not once a season, so there is always something a returning customer has not seen.
Bestsellers out of stock
The one line that moves every week, gone in the week you needed it, and six weeks away from coming back.
Your specification stays on file and repeat runs are matched to the original, so a reorder is a reorder rather than a fresh development.
The wrong price band
Beautiful pieces sitting just above what your customer will pay, in a market where gold has already moved that number once.
Tell us the band your counter needs to hit and we build the assortment to it. Light weight exists for exactly this reason.
Missing the season
Goods that land after the wedding date are not goods. They are next year's problem, bought with this year's money.
Production dates are agreed in writing before you commit, and if we cannot hit yours you hear it early enough to buy elsewhere.
A supplier who turns into a competitor
The house you buy from opening a counter in your market, or quietly selling your customer the same piece online.
No retail showroom, no consumer website, no direct to consumer line. Pieces leave unbranded or under your own mark.
Our values
Six things we hold to, on every order.
Sell through over sell in
We would rather send a smaller assortment that clears than a large one that sits. A buyer whose money is stuck does not come back, whatever the first invoice looked like.
Write it down
Specification, tolerance, rate and terms go on the document. Nothing that matters is left to memory or to a phone call.
Say no early
If we cannot fill a line to the standard you asked for, you hear it before you commit, not after the parcel arrives short.
One rate, one story
Rates do not move between the quotation and the invoice. The number you plan your retail price on is the number you pay.
Your business stays yours
Your rates, volumes and designs are not discussed with any other buyer. We do not circulate a customer list.
Natural, permanently
Not a policy we review when the market shifts. There is no lab grown line here and there will not be one.
How we work
From requirement to your counter.
No account manager theatre. You speak to the person who assorts the parcel.
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Send the requirement
Shape, sieve or carat range, colour and clarity band, quantity, and the design it is going into. A photograph of the piece or the CAD file tells us more than a spec sheet.
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We assort against your brief
Your parcel is picked and checked stone by stone. If we cannot fill a line to the standard you asked for, we tell you before you commit rather than substituting quietly.
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You see it before you buy
Approval parcel, a video call on the loupe, or an in person viewing at our Surat office. Regular buyers can take goods on approval terms.
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Confirm and we invoice
GST compliant invoice with the natural origin declaration and a full line item breakdown of shape, sieve, quality and rate. Nothing is bundled into a single vague figure.
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Insured dispatch, anywhere in India
Sealed and insured through the standard trade channels with tracking shared the same day. Delhi, Mumbai, Jaipur, Hyderabad, Chennai, Kolkata, Coimbatore, Ahmedabad and every market in between.
From the trade
What buyers say.
REPLACE THIS with one or two real sentences from a jeweller who buys from you. The most useful quotes name a specific problem you solved, not a general compliment.Buyer nameFirm name, city
REPLACE THIS with a second real quote. Ask the buyer for permission to use their firm name and city, because an unnamed testimonial is worth very little to another jeweller.Buyer nameFirm name, city
REPLACE THIS with a third real quote. If you do not have three yet, delete the extra entries from content.json rather than inventing them.Buyer nameFirm name, city
Credentials
What we can show you in writing.
A supplier should be checkable before the first order, not after it.
Registration
GSTIN
Add the firm's GSTIN here once registration is complete. Buyers check this before a first order.
Trade body
GJEPC membership
Add the Gem and Jewellery Export Promotion Council membership number here once it is issued.
Laboratories
IGI and GIA
Certification supplied on solitaires as standard and on other goods on request, with the number printed on your invoice.
Compliance
Kimberley Process
Goods bought through established trade channels operating under the Kimberley Process Certification Scheme.
Export
Buying from Surat, from anywhere.
Jewellers outside India get the same goods, the same written guarantee and the same itemised invoice, shipped and documented for their market.
Tell us the country with the requirement. It sets the assortment, the paperwork and the route, and we would rather say early that we cannot ship somewhere than fail a consignment late.
Contact us
Tell us what you need for your next lot.
Send a requirement and we come back the same working day with availability and a rate. Registered jewellers, wholesalers and manufacturers only.
Phone+91 00000 00000
WhatsApp+91 00000 00000
Emailsales@sianadiamonds.com
HoursMonday to Saturday, 10 AM to 7 PM IST
OfficePlot address pending, Surat, Gujarat 000000